by Alexa Priddy, Director of Training & Communications, Colorado Coalition Against Sexual Assault
You don’t have to have a degree in communications to create effective outreach for your coalition, but you do have to have a creative and open mind to try new things and take risks. When I started at CCASA over four years ago, we were regaining our momentum as an agency, and my position was brand new. I had a position description that was, I’ll admit, basic but I was fortunate to have a supervisor who encouraged my creativity and changes to our traditional communications. In this article, I’ll talk about CCASA’s integrated communications plan, the changes we made, the technology we added, and how it takes staff working together to make it all work.
An integrated communications plan is simple in concept,but it took me my first two years of fumbling into my job to figure out what that meant. I asked around for other nonprofit communications plans, and was surprisingly underwhelmed. I wanted to see a model, and most plans that I saw were little more than an event planning calendar or a list of communications channels they used. There was no strategy. So, I just did what I did. Until, one day, I went to our Executive Director and said that I finally have all the patterns, pieces, and strategies flushed out…I am ready to write our Outreach Plan. The plan details how our communications channels work together and are used together to promote our agency mission and our work.
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